Teleflora LLC Data Breach

NOTICE: If you received a NOTICE OF DATA BREACH letter from Teleflora LLC, contact the Arnold Law Firm at (916) 777-7777 to discuss your legal options, or submit a confidential Case Evaluation form here.

On November 9, 2023, Teleflora LLC (“Teleflora”) identified suspicious activity on its network related to a third-party software provider. On November 29, 2023, following its investigation into the suspicious activity, Teleflora discovered that an unauthorized person accessed and stole files from Teleflora’s network (the “Data Breach”). Teleflora later learned that the files stolen in the Data Breach contained the sensitive personally identifiable information of the individuals affected by the Data Breach including their names, Social Security numbers, and financial account numbers (“PII”). To make matters worse, Teleflora waited more than four months after the Data Breach occurred to report the Data Breach to the Office of the California Attorney General and to begin notifying individuals whose PII might have been impacted. Publicly accessible information shows that the Data Breach has impacted approximately 12,635 individuals. Teleflora has not yet disclosed any further details about the incident.

Headquartered in Los Angeles, California, Teleflora is a renowned floral wire service company that connects customers with local florists for flower delivery. In its more than 81 years of operation, Teleflora has established a robust network of more than 10,000 member florists across the U.S. and Canada, and around 20,000 affiliated florists outside of North America.

WHAT INFORMATION IS INVOLVED?

The compromised information potentially included the following:

• Full Names
• Social Security Numbers (SSNs)
• Financial Account Numbers

This information is referred to as your Personally Identifiable Information (“PII”). It tells others about you and is considered a part of your identity. Businesses are legally obligated to secure this information, or they risk facing statutory penalties and other legal consequences. Stolen PII can be exploited by identity thieves to engage in fraudulent activity using your identity.

The best way to protect yourself after a data breach is to sign up for credit and identity protection services as soon as possible. California offers extra protections and legal rights to its residents through the California Consumer Privacy Act (“CCPA”).

NOTICE: If you received a NOTICE OF DATA BREACH letter from Teleflora LLC, contact the Arnold Law Firm at (916) 777-7777 to discuss your legal options, or submit a confidential Case Evaluation form here.