This holiday season, the National Highway Traffic Safety Administration (NHTSA) and California law enforcement agencies have a stern message for drivers: Drive sober or get pulled over.
In December 2013, drunk driving accidents claimed the lives of 98 California motorists and caused serious injury to more than 1,800 drivers and passengers.
In December of the following year, 788 drunk driving related deaths were reported across the U.S.the equivalent of one fatality per hour.
California is participating in the NHTSA's Drive Sober or Get Pulled Over campaign. The campaign is part of a national effort to crack down on incidents of drunk driving on U.S. roads and highways.
From December 18th through January 3rd, the California Highway Patrol and state law enforcement agencies will be increasing patrols to combat drunk and impaired driving during the holiday season.
The California Highway Patrol will also be setting up various driving under the influence (DUI) checkpoints across the state, as well as dispatching numerous, highly-trained officers who are skilled at detecting driver impairment due to drugs or alcohol.
As part of the Drive Sober or Get Pulled Over campaign, the NHTSA will be running drunk driving awareness advertisements in movie theaters across the country in conjunction with the release of Star Wars: The Force Awakens.
Over the span of a two-hour film, two or more people lose their lives in a drunk driving accident, and the NHTSA hopes to impact millions by airing the ads along with the seasons most highly-anticipated movie.
The ads will play before the films beginning, and they will also be aired on television and through other digital media outlets.
The NHTSA encourages anyone who is drinking this holiday season to plan a sober ride home before going out to celebrate. The administrations SaferRide app, available for Android and Apple devices, can be used to contact a cab, Uber, or a sober friend for a safe ride home.
If you or a loved one has been injured in a collision involving a drunk driver, the Sacramento accident lawyers at Arnold Law Firm will work diligently to secure the justice and compensation you deserve.